OYOY Living Design A/S expands the group of owners and prepares for growth with new CEO

   
  
   
  
    
  
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    Founder and current owner Lotte Fynboe enters into a new partnership with Søren Anker Hansen as he per August 1, 2018 will act as co-owner and CEO of OYOY Living Design A/S.   "For a while, I have been considering a new business constellation for OYOY Living Design A/S. I wish to focus even more on the creative part and the product development in the daily business, and therefore, I am pleased that Søren Anker sees the same opportunities in the company as I do, says founder Lotte Fynboe. I welcome him and look forward to our future cooperation."   As CEO, Søren Anker Hansen will be responsible for the day-to-day management - including sales, buying and procurement and the business development. Lotte Fynboe, as Creative Director, will be overall responsible for all design and product development as well as marketing. Søren Anker Hansen has acquired a share of the company and joins at the same time the board of directors.  Søren Anker Hansen comes from a background at the fashion and textile company BESTSELLER A/S, where he has worked in several positions in wholesale and retail over the last 14 years. Most recently, and most of the years, Søren Anker Hansen has worked for the subsidiary BESTSELLER Retail Europe A/S, where he in leading roles has been involved in the retail business, the expansion and the overall management of ONLY and VERO MODA stores in Europe. Most recently, Søren Anker Hansen has been at the forefront of the company's ambitious growth plans in the central European markets Germany, Austria, Switzerland and Luxembourg for ONLY STORES.   "After several years of great results, I see great opportunities and an enormous development potential in OYOY Living Design A/S, and I am looking forward to offering my contribution to the company, says Søren Anker Hansen. I am impressed with the level achieved since the founding almost 7 years ago and the strong results Lotte and the dedicated and skilled employees have been able to show. I am also proud that Lotte sees the right person in me, and I am looking forward to the cooperation with Lotte, the employees and, in particular, OYOY Living Design A/S' customers, suppliers and cooperation partners."    What development do the two owners wish for OYOY Living Design A/S?   Future focus will be on developing existing markets mainly in Europe, and finding even better footing with the many loyal customers who already cooperate with OYOY Living Design A/S. Through a strong agent network in selected countries and a strengthened sales organization, both OYOY LIVING and OYOY MINI – the company's design line for children and children's rooms – will find way to more stores and online platforms. Futhermore, there is a great deal of interest from several new markets, especially outside Europe, and the potential future cooperation is treated with great humility and a tremendous excitement. The company is also facing a digital customization for the benefit of customers and partners, and especially a future B2B platform for the company's customers will be given a high priority.  Last but not least, there will continiously be invested in strengthening the product range. Start-up of new design lines could also be a future possibility. To support this, the company has recently brought designer Anne Stensgaard on board, who contributes with relevant experience in product development within the industry.  Lotte Fynboe and Søren Anker Hansen comment:   "As an example, we are very pleased with how the design line for children and the children's rooms OYOY MINI has been received by customers and end consumers. It brings great motivation to develop OYOY MINI even more and here we have many exciting ideas to work on. In parallel, we are constantly seeing a great potential in OYOY LIVING. We are greatfull for the growing interest and it proves us that our Scandinavian anchored design tradition is wanted in many parts of the world. Here we work with interesting new opportunities to strengthen OYOY Living Design's position for the benefit of customers and end consumers.    About OYOY Living Design:   OYOY Living Design A/S is a design and lifestyle business that has seen significant growth since the startup in 2012. Our products are currently sold to over 1,000 customers in 30 markets through design and lifestyle stores and online platforms, and our focus is design products for the home as well as designs for children and the children's rooms. We dedicate ourselves to the Scandinavian design tradition, which we interpret with love to both classic and new interpretations of fine memories of our childhood.    
  
   
  
    
  
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    For further questions to OYOY Living Design A/S, please contact Lotte Fynboe or Søren Anker Hansen:  Lotte Fynboe  D+45 53 38 39 91    lotte@oyoy.dk    Søren Anker Hansen  D+45 60 13 00 80   soren@oyoy.dk

Founder and current owner Lotte Fynboe enters into a new partnership with Søren Anker Hansen as he per August 1, 2018 will act as co-owner and CEO of OYOY Living Design A/S.

"For a while, I have been considering a new business constellation for OYOY Living Design A/S. I wish to focus even more on the creative part and the product development in the daily business, and therefore, I am pleased that Søren Anker sees the same opportunities in the company as I do, says founder Lotte Fynboe. I welcome him and look forward to our future cooperation."

As CEO, Søren Anker Hansen will be responsible for the day-to-day management - including sales, buying and procurement and the business development. Lotte Fynboe, as Creative Director, will be overall responsible for all design and product development as well as marketing. Søren Anker Hansen has acquired a share of the company and joins at the same time the board of directors.

Søren Anker Hansen comes from a background at the fashion and textile company BESTSELLER A/S, where he has worked in several positions in wholesale and retail over the last 14 years. Most recently, and most of the years, Søren Anker Hansen has worked for the subsidiary BESTSELLER Retail Europe A/S, where he in leading roles has been involved in the retail business, the expansion and the overall management of ONLY and VERO MODA stores in Europe. Most recently, Søren Anker Hansen has been at the forefront of the company's ambitious growth plans in the central European markets Germany, Austria, Switzerland and Luxembourg for ONLY STORES.

"After several years of great results, I see great opportunities and an enormous development potential in OYOY Living Design A/S, and I am looking forward to offering my contribution to the company, says Søren Anker Hansen. I am impressed with the level achieved since the founding almost 7 years ago and the strong results Lotte and the dedicated and skilled employees have been able to show. I am also proud that Lotte sees the right person in me, and I am looking forward to the cooperation with Lotte, the employees and, in particular, OYOY Living Design A/S' customers, suppliers and cooperation partners."

What development do the two owners wish for OYOY Living Design A/S?

Future focus will be on developing existing markets mainly in Europe, and finding even better footing with the many loyal customers who already cooperate with OYOY Living Design A/S. Through a strong agent network in selected countries and a strengthened sales organization, both OYOY LIVING and OYOY MINI – the company's design line for children and children's rooms – will find way to more stores and online platforms. Futhermore, there is a great deal of interest from several new markets, especially outside Europe, and the potential future cooperation is treated with great humility and a tremendous excitement. The company is also facing a digital customization for the benefit of customers and partners, and especially a future B2B platform for the company's customers will be given a high priority.

Last but not least, there will continiously be invested in strengthening the product range. Start-up of new design lines could also be a future possibility. To support this, the company has recently brought designer Anne Stensgaard on board, who contributes with relevant experience in product development within the industry.

Lotte Fynboe and Søren Anker Hansen comment:

"As an example, we are very pleased with how the design line for children and the children's rooms OYOY MINI has been received by customers and end consumers. It brings great motivation to develop OYOY MINI even more and here we have many exciting ideas to work on. In parallel, we are constantly seeing a great potential in OYOY LIVING. We are greatfull for the growing interest and it proves us that our Scandinavian anchored design tradition is wanted in many parts of the world. Here we work with interesting new opportunities to strengthen OYOY Living Design's position for the benefit of customers and end consumers.

About OYOY Living Design:

OYOY Living Design A/S is a design and lifestyle business that has seen significant growth since the startup in 2012. Our products are currently sold to over 1,000 customers in 30 markets through design and lifestyle stores and online platforms, and our focus is design products for the home as well as designs for children and the children's rooms. We dedicate ourselves to the Scandinavian design tradition, which we interpret with love to both classic and new interpretations of fine memories of our childhood.

For further questions to OYOY Living Design A/S, please contact Lotte Fynboe or Søren Anker Hansen:

Lotte Fynboe  D+45 53 38 39 91   lotte@oyoy.dk 

Søren Anker Hansen  D+45 60 13 00 80  soren@oyoy.dk